A great product isn’t enough to succeed online – you also need an effective shopping cart solution to maximize sales and propel your online business’ growth. But with so many shopping cart software options available, how do you choose the right one for your needs? Use this infographic to guide your decision:
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The first step to selling online is finding the ultimate web shopping cart to prime your business for success. Make sure your shopping cart solution provides these critical components:
Most shopping carts come with the basic features needed to run an online store. These will suffice for awhile, but as your business grows, you'll need more. Look for solutions with sophisticated features like batch order processing, automated drop shipping, purchase order management and advanced CRM. And to help grow your business, get the right marketing tools, such as built-in newsletters, a rewards program, gift registry and affiliate program.
To get the help you deserve, pick a provider that offers 24x7 support. Without this, you'll be out of luck if you ever encounter an issue after-hours, or on weekends and holidays. And if you do find a provider that offers 24x7 support, dig a little deeper. Can you reach them by phone or only email? How big is their support staff? Volusion recently won the American Business Award for Customer Service for its 24x7 Out of This World™ support, provided to you at no extra charge.
Keeping your business and customers safe is a big part of selling online. That's why it's critical to select a shopping cart solution that exceeds industry security standards. You need a solution that's fully PCI Certified and is on Visa's list of providers. This level of security provides a much bigger safety net than mere compliance.
Your online business needs to be in the social media and mobile mix. As more and more shoppers flock to their smartphones and Facebook, the potential for increased exposure and sales is obvious. When picking a shopping cart solution, look for one that offers a built-in mobile optimized store. You'll also need tools that allow you to list and share your products across multiple social sites.
Customers won't buy from your site if it doesn't look credible. That's why it's particularly important to have a full suite of design options. From dozens of free templates to full design code access, you need to be in charge of creating a site that's unique and professional.
If you're going to open an online business, equip yourself with a shopping cart software that enables your long-term success. With Volusion, you'll be working with a trusted team of ecommerce experts that powers the online success of over 20,000 businesses. Get started with us today and never look back.